Merchandising

Merchandising

Merchandising, Music Marketing & Promotion Tips

An important step every band, artist, and musician should consider to promote themselves and their music is to invest in merchandise. Selling and distributing your personal gear is an excellent way to increase your exposure to potential fans. It will also generate money that you can put towards studio time, new equipment, or whatever.

Types Of Merchandise You Can Sell Or Distribute

• Clothing
• Posters
• Buttons
• Business Cards
• Hats
• Matchbooks
• Magnets
• Sweatbands
• Coasters
• Backpacks
• Patches

Creating Your Merchandise

Your personal merchandise is going to be one of your most effective marketing tools, so it’s extremely important to make it appealing to consumers. You should put a lot of effort towards creating your image and logo. It’s something that should reflect your sound and show who you are as an artist. You can create this yourself, or look into graphic design companies. If you’re on Regardless, this is definitely something that you should put a lot of passion into.

Purchasing Your Merchandise

A great thing about this personalized merchandise is that it can even be affordable to musicians on a budget. There are many great companies out there that are dedicated to helping musicians and who offer awesome package deals on gear. You can order from most of these companies online by simply submitting your logo to them upon purchase, and within days your merchandise will be shipped directly to you.

Where To Sell & Distribute Your Merchandise

Musicians should take the time to sell and distribute their merchandise both online and on the street. Online sales can be done directly from your personal website(s) and is a very convenient method. You can use secure transaction sites like paypal for this process. You can also notify your fan club members when new merchandise becomes available and offer special package deals to them to boost your sales. Street sales and distribution are extremely important. This is something every musician should do because it’s going to give you a personal connection with potential fans. A few places to target are: your shows, music festivals, college campuses, concerts happening that support your genre, and bars.